The point of “being unique” has broadened; it is a consumer pleasure as well as a pseudo-accomplishment of self-actualization. So all at once, “uniqueness” (1) motivates content production for social-media platforms, (2) excuses intensified surveillance, and (3) allows filter bubbles to be imposed as a kind of flattery (which ultimately isolates us and prevents self-knowledge, of knowledge of our social relations). Uniqueness is as much a mechanism of control as an apparent expression of our distinctiveness. No wonder it’s been automated.
Preemptive personalization – The New Inquiry (via towerofsleep)
I just made an art that is somewhat on the same topic….EERIE